1inch partners with the Bruce Lee Family Company

The partnership aims to promote DeFi and drive crypto adoption among mass audiences under the slogan “Take crypto seriousLee.”

1inch is happy to announce a long-term partnership agreement with the Bruce Lee Family Company aimed at fostering adoption of DeFi and Web3.

The 1inch/Bruce Lee Family Company partnership kicks off with the release of this video. Check it out!

Since the very launch, 1inch has been closely connected to the heritage of Bruce Lee, a legendary Hong Kong-American martial artist and actor widely believed to be one of the greatest martial artists of all time. The very name “1inch” comes from Bruce Lee’s iconic “one-inch punch,” and we have always valued his versatility, agility and innovativeness - qualities that have consistently guided us in the development of our products, such as Fusion+.

Now, time has come to make our association with Bruce Lee official, joining efforts with the Bruce Lee Family Company to help users access the best crypto rates with the most seamless user experience.

The Bruce Lee Family Company is a mission based organization dedicated to sharing the art and philosophy of Bruce Lee to inspire personal growth and harmonious individuality on our planet.

Under this partnership, 1inch and the Bruce Lee Family Company are running an ad campaign with the slogan “Take crypto seriousLee.” The campaign aims to shift the perception of crypto from being seen as unserious or purely speculative and to convey to mass audiences that it represents the financial system of the future.

Just like Bruce Lee helped popularize martial arts in his 1970s films, the partnership between 1inch and the Bruce Lee Family Company aims to popularize DeFi and Web3, explaining the benefits of the new finance system to potential new users. 

“I’ve been inspired by Bruce Lee since childhood, ever since I first took up martial arts,” says Sergej Kunz, 1inch co-founder. “Our project was named after Bruce Lee’s iconic punch. And 1inch has always stuck to Bruce Lee’s values, including integrity, resilience and a serious approach to every endeavor he pursued.”

“Now, partnering with the Bruce Lee Family Company feels like the natural next step, and I hope it will help spread Bruce Lee’s values alongside the benefits of Web3 to a wider audience,” he adds.

“We’re excited to have worked with 1inch for the launch of the new marketing campaign featuring Bruce Lee.  We all value the importance of innovation and speed, as well as fun and creativity,” says Shannon Lee, Bruce Lee’s daughter. “It has been delightful bringing the ‘Take Crypto SeriousLee’ campaign to fruition and I look forward to our continued partnership.”

Stay tuned for more news about the 1inch/Bruce Lee Family Company partnership!